Listen to Yard Act’s self-referential new single ‘The Trench Coat Museum’

nme.com:

Yard Act have released their highly-anticipated new single ‘The Trench Coat Museum’ – check it out below.Arriving yesterday (July 12), the standalone single marks the band’s first original music since the release of their Mercury Prize-nominated 2022 debut album ‘The Overload’.According to the Leeds indie heroes, the song is one of reflection and self-awareness, and was co-produced by Gorillaz member Remi Kabaka Jr.

Discussing the meaning behind the release, frontman James Smith elaborated on how the band have now reached a level of visibility which both “left us open to scrutiny and disdain just as much as love and appreciation.”“‘The Trench Coat Museum’ is about how our perception of everything shifts both collectively and individually over time at speeds we simply can’t measure in the moment,” he added. “We often see our own beliefs as being at the absolute pinnacle of what should be the ‘cultural norm’, and whilst the completely human trait of being self-assured can’t be helped, it’s an absolute hindrance on our collective process.”The track also comes featuring an accompanying music video, created alongside director James Slater.

Discussing the futuristic vision captured in the visuals, Slater explained that the video “serves as a continuation and expansion of the Yard Act universe we explored on the first album”, and “coincides with their next album”.

Check it out below.Yard Act first teased the meaning behind the song in an interview with NME earlier this year, and revealed that while the song perfectly “sets up the second album”, it was released as a standalone single as it didn’t fit with “the narrative and the flow” of the upcoming LP.“It’s really important to me that the story makes sense.