Lionsgate’s ‘Fall’ Used Deepfake-Style Tech to Change 30-Plus F-Bombs, Bringing Movie From R to PG-13 Rating
variety.comTodd Spangler NY Digital EditorThe filmmakers behind indie action-thriller “Fall” were facing kind of a big freaking problem.Lionsgate wanted to pick up the movie for U.S.
theatrical release. But “Fall,” a vertiginous white-knuckler about two young women who are in danger of plunging from the top of a 2,000-foot-tall radio tower, was rife with F-bombs — which would result in an R rating, cramping the box office take for the small-budget pic.The producers of “Fall,” which had a production budget of about $3 million, couldn’t afford to reshoot all the scenes in which the petrified tower-climbers screamed “fuck” (along with various permutations).The solution?
Scott Mann, who directed and co-wrote “Fall,” turned to the artificial-intelligence dubbing technology system developed by London-based Flawless, for which he also serves as co-CEO.
According to Mann, the Flawless team in post-production changed more than 30 F-bombs throughout the movie into PG-13-acceptable epithets (like “freaking”) along with a few other lines of dialogue.Flawless, founded in 2021, originally designed its TrueSync AI-based system to provide a better dubbing solution for films translated into other languages.
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