Lionsgate Partners With AI Firm To Generate Video From Its IP
deadline.comLionsgate and applied AI research company Runway have partnered on a new model customized to the studio’s proprietary portfolio of film and television content.
The new AI is designed exclusively to help Lionsgate Studios, its filmmakers, directors and other creative talent augment their work by generating cinematic video that can be further iterated using Runway’s suite of tools.
It’s Runway’s first collaboration with a Hollywood studio. “Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting-edge, capital-efficient content creation opportunities,” said Lionsgate Vice Chair Michael Burns. “Several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.
We view AI as a great tool for augmenting, enhancing and supplementing our current operations.” Lionsgate has a 20,000-title film and television library with franchises from The Hunger Games to Twilight to John Wick. “We’re committed to giving artists, creators and studios the best and most powerful tools to augment their workflows and enable new ways of bringing their stories to life.
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