Linear TV Viewing Drops Below 50% of U.S. Television Usage for First Time, Streaming Hits Record High: Nielsen
variety.comTodd Spangler NY Digital Editor Broadcast and cable TV dropped to a new low in July 2023 in terms of total share among American viewers — dropping below 50% of total TV usage in the United States for the first time, according to Nielsen.
Meanwhile, streaming services like YouTube and Netflix accounted for a record 38.7% of total U.S. TV usage, the category’s largest share reported in Nielsen’s The Gauge monthly report to date.
Overall TV usage increased 0.2% during the month (and usage among audiences under 18 was up 4%). In July, cable’s share fell below 30% for the first time, losing a full share point to stand at 29.6%.
Broadcast usage fell 3.6%, down 0.8 points. On a year-over-year basis, broadcast viewing was down 5.4% (-1.5 points), and cable viewing was down 12.5% (-4.8 points).
Read more on variety.com
