The rapper Lil Yachty has sued Opulous – the music NFTs start-up launched by the founders of Ditto Music – accusing it of using his name and brand as part of launch communications, even though he had not agreed to get involved in the venture.In a lawsuit filed last week, the rapper – real name Miles McCollum – claims that while he and his management team had meetings with Opulous founder Lee Parsons and its Chief Marketing Officer Fernando Cruz in May last year, they never signed up to work with or endorse the NFT start-up.Opulous is a platform that encourages fans and investors to buy non-fungible tokens linked to new music being created by participating artists.
Those NFTs provide fans and investors with a royalty right, so that they share in any future income generated by a track. Ditto Music then distributes the recordings and ensures everyone gets any money they are due.The venture properly launched with an NFT drop from Lil Pump and Soulja Boy, and via a partnership with investment platform Republic, which used its Opulous tie-up to move into music investments.
A move that has also resulted in legal action, in that case from Republic Records owner Universal Music.But back to Lil Yachty.
He says that his management met with Parsons and Cruz on 24 May last year, and that another virtual meeting involving the rapper himself took place the next day.
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