Lil Wayne announced Tha Carter VI in a Cetaphil ad

thefader.com:

Lil Wayne was always likely to play a role in this year's Super Bowl, but announcing a new Tha Carter album as part of a TV ad wasn't on many bingo cards.

Wayne, who expressed disappointment that he was overlooked for the halftime show in favor of Kendrick Lamar, stars in a new campaign for Cetaphil.

The skincare brand riffs on Wayne's feelings about this year's Super Bowl with the strapline "We're all a lil sensitive." The ad features multiple allusions to "6-6-25," with the numbers appearing on the back of football jerseys and a basketball score board.

The action then moved to his studio, with a sign on the door that reads “Do Not Disturb ’Til 06-06-25” and “Carter VI.” Read Next: Report: Lil Wayne, Chris Brown received millions from COVID relief fund meant for struggling venues.