Lil Nas X Is YSL Beauty’s New Brand Ambassador

usmagazine.com:

Lil Nas X has entered a new lane! The rapper is YSL Beauty‘s newest brand ambassador.The luxury label announced the partnership in a press release on Friday, August 26, calling the hitmaker, 23, an “inspiration” and expressing a desire to “encourage” shoppers to “unapologetically embrace themselves and who they are.” Lil Nas X will serve as the face of the brand’s makeup and fragrance.“Lil Nas X embodies YSL Beauté’s vision for the future of the beauty industry: boundary-breaking, unique, unapologetic, bold,” Laetitia Raoust, YSL Beauty U.S.

General Manager, said in the press release. “The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the next generation of beauty.”Jennifer Frommer, SVP, Partnerships & Commercial Licensing at Columbia Records, echoed similar sentiments in the announcement. “The partnership with YSL Beauté is one of the most thoughtful and impactful collaborations we’ve orchestrated … Like Lil Nas X, the campaign is brave, it challenges the status quo and reminds us to keep pushing boundaries of identity,” Frommer shared.Lil Nas X, for his part, praised YSL for “embracing” him.“It’s been a lot of fun working on this campaign with YSL Beauté — they’re such an iconic brand, and I’m happy to be a part of something so unique and groundbreaking in the beauty world.

Shout-out to YSL for embracing me and my campuses and for inspiring change for the next generation of beauty,” he said.Along with the announcement, the Georgia native stars in the brand’s latest campaign for their new lip product, Rouge Pur Couture: The Bold.