‘Law & Order’ Crossover Premiere Ratings Beat Out Previous Seasons As Streaming on Peacock Increases (EXCLUSIVE)

variety.com:

Selome Hailu NBC’s three-hour “Law & Order” crossover premiere event was the most-watched and highest-rated program the night that it aired, according to Live + 3 data exclusively obtained by Variety.

Airing from 8-11 p.m. on Sept 22, the crossover marked the premiere of Season 22 of the “Law & Order” flagship series, Season 24 of “Law & Order: Special Victims Unit” and Season 3 of “Law & Order: Organized Crime.” When accounting for three days of viewing, each of the three season premieres matched or exceeded the average rating and total viewership of the last four episodes of their previous seasons, respectively. “Law & Order,” which concluded the crossover at 10 p.m., landed a 1.0 rating in the key adults 18-49 demographic and 6.8 million total viewers through three days of measurement — the best performance of a “Law & Order” episode since Season 21 debuted in February.

Compared to Episodes 7-10 of “Law & Order” Season 21, the series’ four previous episodes, this marks a 36% increase in rating and a 20% increase in total viewership.

In the 9 p.m. timeslot, Live + 3 data for the Season 24 premiere of “Law & Order: Special Victims Unit” was even with the series’ four most recent episodes: an 18-49 rating of 1.4 with 7.7 total million viewers.