Amazon Prime Video’s push into the advertising space was heavily documented at the recent Upfronts with star turns from the likes of Reese Witherspoon and Will Ferrell.
The streamer has now rejigged its executive team following this push. Lauren Anderson has been named Head, Brand and Content Innovation.
In the new role, she will managed Amazon MGM Studios’ collaboration with brands as they partner on its originals. The news was revealed in a memo from Amazon TV chief Vernon Sanders. MEMO FROM VERNON SANDERS: Team – In keeping with “Day 1” culture, our org continues to evolve, as we seek to deliver the entertaining content our customers crave.
This includes both our global audience and, with the introduction of advertising in Prime Video, our advertisers. It is imperative that we are creating a world class experience for our brand partners and the agencies with whom they work.
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