Latin Grammys CEO Manuel Abud Talks Moving the Show Back to Miami, Breakthrough Submissions and Future International Shows
variety.comThania Garcia When the Latin Grammys return to the U.S. for its 25th anniversary on Nov. 14, the show will unfurl against a familiar backdrop: Miami. “We’re bringing the city inside the show,” Latin Recording Academy CEO Manuel Abud tells Variety. “Just like the 2023 show in Spain gave viewers at home a taste of Seville, the 2024 show will offer a taste of the rich Latin music culture that is thriving in Miami.” This year’s show will serve as a homecoming for the Latin Academy, partly because its headquarters is in the city, but mostly because it follows the polarizing decision to hold the 2023 ceremony in Spain.
In the past, the show — which will again be broadcast on Univision — has been staged in New York, Los Angeles, Miami and (mostly) Las Vegas, but 2023 was the first year since its 2000 inception that it was held on a different continent.
The Academy found itself the target of criticism for several reasons: Some noted Seville’s role in the colonization of Latin America, not to mention the inconvenience of a transatlantic flight that could top 16 hours from the West Coast.
However, the experiment paid off in at least one way: The 2023 pre-show and three-hour telecast had a viewership of 18.9 million people across Spain, the U.S.
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