Kylie Jenner’s hoodie cameo helped the brand’s sales skyrocket

us.hola.com:

 Kylie Jenner  touches or wears is bound to become a sensation - and exactly that happened this week with something the 23-year-old wore.

Recently, the mogul posted a six-minute behind the scenes video promoting her Kylie Cosmetics Summer Sailor makeup collection on her YouTube page.

In the first few seconds of the video, Jenner is seen getting out of a car showing her “outfit of the day.” The outfit consisted of a grey hoodie, dark grey sweatpants, fur slippers, and a red purse on Jenner’s shoulder.

At a quick glance, the grey hoodie she’s wearing seems like just a regular hoodie when in fact it’s from a streetwear brand called Muse, created by a small artist named, Anthony Muse, according to TMZ.Muse told TMZ that the hoodie Jenner wore.