Krabby Patties Enter the Real World: ‘SpongeBob SquarePants’-Themed Dishes Coming to Wendy’s and Over 250 Other Restaurants
variety.comAndrés Buenahora editor The Krabby Patty is coming to the real world. In celebration of the 25th anniversary of “SpongeBob SquarePants,” Nickelodeon and Paramount are launching “The Krabby Patty Kollab,” a program to bring food items inspired by the iconic “SpongeBob” burger into real restaurants.
Beginning Oct. 8, select restaurants, chefs and celebrities will give fans the opportunity to sample themed food items inspired by the show, including dumplings, falafel, burgers, doughnuts, ice cream and more. “SpongeBob SquarePants began his journey as a fry cook, flipping Krabby Patties in the pilot episode of the series 25 years ago, and the coveted patty has since remained an enduring fixture in Bikini Bottom,” said Sherry Liu, SVP Studio Franchise Strategy & Operations, Nickelodeon and Paramount. “Though its formula remains a secret,‘SpongeBob SquarePants’ fans will now be able to enjoy imaginative interpretations of the legendary Krabby Patty through this unique collaboration.” “The Krabby Patty Kollab” program is set to introduce over 100 “SpongeBob”-themed culinary adaptations in over 250 local restaurants across New York City, Los Angeles, Chicago, Dallas, Atlanta, San Francisco, Seattle, Miami, Las Vegas, Toronto, London and Mexico City.
The program will be available through Oct. 27. Check out the list of participating restaurants here. In the U.S., Canada and Guam, Wendy’s will offer their own “Krabby Patty Kollab” Burger and Pineapple Under the Sea Frosty through early November.
Nickelodeon and Paramount collaborated with Off The Menu and The MRG Group, who have previously teamed up to create leading experiential food-centric events. “The Krabby Patty Kollab” is part of a series of programming from Nickelodeon and.
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