Kourtney Kardashian Is BooHoo’s Newest Sustainability Ambassador, and Fans Are Divided: Reactions

usmagazine.com:

Kourtney Kardashian has a new role. The reality star has been named BooHoo‘s newest sustainability ambassador — and the news has left fans divided.The fashion brand announced the partnership via a series of Instagram posts on Tuesday, September 6.

In her new role, the California native, 43, who has long advocated for environmentally conscious practices, will launch two collections that offer garments made of “recycled fibers,” Boohoo revealed in a press release.The first collection, which launches on September 13 — during New York Fashion Week — includes 46 pieces and vintage styles sourced by John Hickling of Glass Onion Vintage.

Shoppers can expect to find dresses, coats, loungewear as well as boots and sandals. The capsule ranges in price from $6 to $100.

The second collection is set to drop in the spring.A post shared by boohoo (@boohoo)In glimpses shared via social media, Kardashian is seen modeling a metallic puffer, an edgy leather jacket and a sheer dress.Speaking on her decision to align with BooHoo, the Hulu star revealed that she was skeptical at first.“When BooHoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fashion industry on our planet,” the TV personality said in a statement. “BooHoo responded with excitement and a desire to incorporate more sustainable practices into our line.