Korea’s ‘Battle In The Box’ Set For U.S.; Distribs Kit Up For MIPCOM; Viu Bolsters Chinese Drama Lineup; Gianfranco Rosi At Camerimage; UFA Launches New Label — Global Briefs
deadline.comUK Indie Taking Korean Format ‘Battle In The Box‘ To U.S. Interstellar, the UK indie that made the British version of Something Special‘s format Battle in the Box in the UK, is to take the Korean format into the U.S.
The format, initially from Nmedia for MBN in Korea, sees two celebrity teams enter an empty box for 24 hours divided by a moveable wall and armed with just a toothbrush.
They earn space and luxuries by conquering mental and physical challenges. Interstellar made the UK version of the show for BBC Studios-owned network U&Dave, with comedian Jimmy Carr the host.
The company will now take the format to the U.S. after striking a deal with Something Special, which has the international distribution rights. “We cannot wait to take everything we’ve learned about this groundbreaking reality and gameshow format and apply it to a host of new famous faces in the U.S.,” said David Williams, Managing Director of Interstellar. “American celebrities beware, the Box is coming for you.” Distributors Kit Up For MIPCOM Less than a month out from MIPCOM Cannes, distributors are keeping busy dealmaking and stocking their shelves for the event.
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