Kim Kardashian Sells $200 Million Stake Of Her KKW Makeup Brand To Beauty Company Coty, Increasing The Value Of Her Brand To $1 Billion

theshaderoom.com:

Business Insider, the multinational beauty company Coty has agreed to buy a 20% stake in Kim Kardashian’s makeup line KKW for a total of $200 million.

The deal will bring the value of Kim’s company to $1 billion.If you can recall, last year, Coty is the same company that purchased a majority stake of Kylie Jenner’s makeup brand, which they purchased for $600 million, which made her beauty company worth $1.2 billion.Earlier this month, Coty mentioned that they were in talks with Kim about a potential collaboration for the beauty line.Kim, who launched her beauty brand back in 2017 said to TMZ, “This relationship will allow me to focus on the creative elements that I’m so passionate about while benefiting from the incredible resources of.