Kim Kardashian Says Ex-Husband Kanye West Helped Her Create Skkn by Kim: ‘I Give Credit Where Credit Is Due’

usmagazine.com:

Still partners! Kim Kardashian is launching her skincare line, Skkn by Kim, and giving credit to all those who helped her along the way — including ex-husband Kanye West.“I always give credit where credit is due,” the Kardashians star, 41, wrote via her Instagram Stories on Tuesday, June 21, while promoting the new brand. “My creative process wouldn’t have been complete without Kanye.”The Skims CEO revealed that the 45-year-old rapper “brought his team and introduced me to [creative director] Willo [Perron],” who helped her come up with the new name for the line.“That was actually [Kanye’s] idea, and the packaging shapes were his, and even the font he did — just like Skims, Kardashian explained. “You guys should have seen the first set of packaging … Kanye walked in the room and was like, ‘This is not it.’ And he was right.

Packaging is definitely his thing.”In July 2021, the former E! personality announced she would be rebranding both her KKW Beauty and KKW Fragrance lines.

At the time, fans speculated that the reason behind the overhaul might be to erase the “W” following her split from West. The California native confirmed in April, however, that she only wanted to streamline her empire.“I felt so bad that the customer had to go from KKW Beauty, then would go to KKW Skin, then would go to KKW Fragrance — that’s shipping costs at three different websites,” Kardashian said on an April episode of the “Not Skinny But Not Fat” podcast. “And then Skims, you know what I mean?

So I wanted one beauty brand.”The Selfish author and West — who share North, 9, Saint, 6, Chicago, 4, and Psalm, 3 — tied the knot in May 2014 but called it quits nearly seven years later.