You know that a hair product is going down well when it flies off the shop shelves in a flash. But when it completely sells out not one, not two, but three times?
It sounds like a diamond in the rough to us.That’s exactly what happened when celebrity hairdresser Chris Appleton, hair stylist to the likes of Jennifer Lopez, Kim Kardashian and Dua Lipa, teamed up with ColorWow to launch his very own hair mask that creates an “expensive-looking” finish.The fact that it kept selling out in the States was largely behind the delay of the UK launch of Money Masque, £39.50 here, because the brand just couldn’t keep up with demand.
Suffice to say the people are loving it. So what makes it so great? Described as the “DIY secret to Chris Appleton’s signature sexy styles” (we’re talking everything from JLo’s hair at the Superbowl to Kim K’s SKIMS campaigns looks), the mask promises to hydrate and give your strands other-worldly shine in just 3-5 minutes – so no need to leave on for more than half an hour as with some treatments.
Containing a cocktail of antioxidants, proteins, vitamins and minerals, fans love the fresh fragrance and the fact that it doesn’t weigh their hair down.
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