Kim Kardashian Nails Viral ‘British Chav’ Makeup Trend: See Her Wild Transformation

usmagazine.com:

Guess who? Kim Kardashian was unrecognizable after hopping on a new TikTok trend. In a video shared via her joint account with daughter North West on Tuesday, January 17, Kardashian, 42, gave herself a “British Chav” makeover.

The viral craze sees social media users transform themselves into the aesthetic, which is categorized as a person from the U.K.

that wears heavy glam, a messy bun and flashy jewelry. The TV personality started her video by pulling her long brunette locks up into a distressed updo.

She then fluffed the top knot before focusing on her makeup. First, Kardashian thickened her brows and slathered large amounts of foundation all over her face. (Keeping with the theme, the Selfish author applied a color that was a shade darker than her natural hue.) Next, Kardashian went in with concealer, adding generous globs under her eyes.