Kim Kardashian Made Herself Look Terrible Using Kylie Cosmetics—Watch Video

glamour.com:

have noted, the family is going all-in on product integration. And that now includes TikTok challenges. Kim Kardashian, for instance, just used her sister Kylie Jenner's makeup line in her latest …although the results are less than red carpet-ready.

On purpose!There's a TikTok trend (??? I found videos using this sound/trend from 2021, so it's not new, IDK) where users give themselves a “chav” look—an over-bronzed, over-contoured face popular in Britain in the noughties. (Part of it is chewing gum, that's like an important part.) One version of the trend is to start with the “chav” look and then give yourself a “makeover” in which you take off the makeup and then put on an equal amount of makeup, but with a more current style.

The version of the trend that Kardashian did was just to start with a bare face and then chav it up, which she did using products from Kylie's line.

A dig? Or a clever way to get around FCC spon con regulations?You decide:Fans seemed to enjoy the humorous moment, but comments on the video have since been turned off.