Kim Kardashian, Kylie Jenner Join Calls Urging Instagram to Stop Copying TikTok

variety.com:

Todd Spangler NY Digital EditorTwo of Instagram’s most-followed celebs — Kim Kardashian and Kylie Jenner — want the Meta-owned social service to stop trying to mimic surging rival TikTok.The sisters both posted the same message on Instagram Stories that said, “Make Instagram Instagram Again.” It continues, “(stop trying to be tiktok i just want to see cute photos of my friends).

Sincerely, Everyone.”Instagram has increasingly promoted Reels, its short-form video feature copying the format popularized by TikTok.Who cares what a pair of famous-for-being-famous influencers think?

Well, millions of people. Kylie Jenner has more than 360 million followers on Instagram — she’s the No. 2 most-followed account, after football star Cristiano Ronaldo — and Kim Kardashian has over 326 million.

The Change.org petition that the sisters’ referenced in their Instagram Stories, which launched July 22, had fewer than 100,000 signatures before the Kardashians threw their support behind it.