Kim Kardashian Had Kanye West Help Her With Rebranding KKW Beauty, Source Says

etonline.com:

Kim Kardashian West is temporarily shutting down KKW Beauty in order to focus on a full relaunch, a source tells ET that this has nothing to do with her recent split from husband Kanye West. «Kim Kardashian has been working on rebranding KKW Beauty, but not to drop [the W] West from the company,» the source says. «Kim wanted a fresh update with new formulas, packaging and website that highlighted all her products.»In fact, the source discloses that «Kanye even helped Kim with the rebranding, including the name and packaging.»The source adds, «The rebranding will take Kim's brand to the next level.»Last week, Kim broke the news that KKW Beauty would be shutting down for the time being. «To our loyal customers, It all started with a contour.