William Earl Kidoodle, the children’s streaming service that bills itself as a safe environment for young viewers as well as advertisers, has received a $62 million investment from Canada’s TriWest Capital Partners.The deal values the 10-year-old digital media firm based in Calgary at $465 million.
Kidoodle offers a bundle of subscription streaming channels that feature content hand-selected to be appropriate for impressionable young minds.
It also has ad-supported tiers that promise to offer a carefully controlled environment for age-appropriate advertising.Kidoodle, owned by A Parent Media Co., saw rapid growth during the pandemic and has been looking to capitalize on both ends of the streaming video growth curve: subscription and ad-supported.
Kidoodle has ad-filtering technology that is also being licensed out to other users as concerns grow among mainstream digital publishers about thespread of objectionable content online.
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