Khloe Kardashian claims her brand promotes 'body positivity' in new campaign
dailymail.co.ukShe attempted to kill a candid bikini photo of herself that had leaked onto the internet last year and has been open about using filters in her past.But Khloe Kardashian boasted about her jean brand Good American being a 'platform for inclusivity and body positivity' as she introduced the latest women joining her Good Squad.'Good American has always been more than just a fashion brand - it's a platform for inclusivity and body positivity,' Khloe captioned a shot of her with the new models.
Mixed messages: Khloe Kardashian boasted about her jean brand Good American being a 'platform for inclusivity and body positivity' a year after attempting to kill an unfiltered bikini photo'We've worked hard to be a brand that empowers women, by redefining what is valued or even allowed in fashion by breaking down barriers and challenging dated norms,' the caption continued.'When Good American launched, we introduced the world to the GOODSQUAD, a group of women who represent the brand and our values.
Six years later, in October 2021, we launched a new casting call where we met thousands of women in 7 cities.' The newest Good Squad consists of eight women from all across the country who were found in an open casting call late last year to become the new faces of the company.'From the very beginning, we've embraced body positivity and worked hard to be a brand that empowers women, by supporting and inspiring confidence.
Our intention has always been to redefine what is valued or even allowed in fashion by breaking down barriers and challenging dated norms.
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