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Kevin Hart Is Diving Into the NFT and Metaverse Pool

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variety.com

Todd Spangler NY Digital EditorKevin Hart is the latest celeb hopping on the NFT bandwagon. The popular actor-comedian-entrepreneur is looking to extend his brand to fans who get excited about non-fungible tokens — and he’s angling to make some extra bucks, too.Hart will plant his flag in the Web3 metaverse starting with next month’s premiere of Roku original “Confessions From the Hart,” a 30-minute animated anthology based on his Instagram IGTV series of the same name.“Confessions From the Hart” will launch exclusively on the Roku Channel on Wednesday, July 6 — Hart’s 43rd birthday — and reenacts moments from Hart’s life, as narrated by him.

In addition, his media company, Hartbeat, will release a limited number of NFTs that will let fans access bonus content for “Confessions From the Hart” in the Kevin Hart Nation Metaverse Screening Room, developed in partnership with Web3 platform Moonwalk and virtual entertainment company Virtua.

Starting Thursday, July 7, fans and collectors will be able to purchase one of 10,000 unique “Confessions From the Hart” NFTs — reflecting Hart himself and his characters in the special — at web3.kevinhartnation.com.

NFTs provide a way to authenticate ownership of a specific piece of digital content; in this case, there will be only one official owner of each Hart NFT that is minted.Hart’s NFTs will be available for $65 each, which fans can purchase with a credit card or Ethereum-based cryptocurrency.

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