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Kevin Feige Defends Sequels as an ‘Absolute Pillar of the Industry,’ Says Marvel First Thought ‘Avengers’ Could Only Work as Animated Film

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variety.com

Adam B. Vary Senior Entertainment Writer When Kevin Feige last took the stage at San Diego Comic-Con in 2022, the thousands of attendees at Hall H greeted the studio executive — currently the chief creative officer of Marvel and president of Marvel Studios — with the same eruption of deafening cheers they’ve used to welcome Tony Stark or Steve Rogers.

After the roar of the crowd finally died down, one fan even repurposed an indelible line from 2019’s “Avengers: Endgame” to scream at Feige, “We love you 3,000!” In the history of the film business, you can count on one hand the number of studio executives who have elicited this kind of rock star adulation — and it’s easy to understand why fans feel the way they do.

Starting with 2008’s “Iron Man” and “The Incredible Hulk,” Feige’s vision to bring the interconnected storytelling of Marvel comics into live-action filmmaking with the Marvel Cinematic Universe has employed dozens of directors and writers, hundreds of actors and thousands of artisans; the films have grossed more than $29 billion worldwide.

And now, on the eve of the premiere of “Deadpool & Wolverine” — the 49th title within the MCU across film and TV — Feige is receiving a star on the Hollywood Walk of Fame July 25.

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