Kérastase Thermique: How ‘RHOSLC’ Made the Brand Go Viral With a One-Liner

glamour.com:

Housewives?” I asked.“Oh my God, ,” she laughed.It was a shorthand only a fan could decipher. We spent the next half hour discussing how a heat protectant became lore.Here’s what happened.

In the December 4 episode of the reality show, the Salt Lake wives are celebrating Meredith Marks’s bat mitzvah when Angie Katsanevas and Britani Bateman get into a tiff about who, well, dresses sluttier.

Insults fly back and forth, and Katsanevas—who owns a salon with her husband—tells Bateman she has “high body count hair” and to “take her little Bump-it and walk away.”Lisa Barlow attempts to comfort Bateman, and in doing so, delivers an all-time one-liner: “Don’t let her hurt your feelings.

But you know what? You do need Kérastase Thermatique.”This content can also be viewed on the site it from.Memes documenting the backhanded—if well-intentioned—line popped up instantaneously.This content can also be viewed on the site it from.This content can also be viewed on the site it from.This content can also be viewed on the site it from.The product—which is really a range of heat protectants for different hair types—is actually called .