Kendrick Lamar spawns new meme with ‘Not Like Us’ at Super Bowl 2025

nme.com:

Kendrick Lamar appears to have created a new meme with his performance of ‘Not Like Us’ at the Super Bowl 2025.Yesterday, (February 9), Lamar hit the field at the New Orleans Superdome to perform at the Halftime Show, making him the first-ever solo rapper to headline, and he used the opportunity to take several shots at Drake, much to the delight of fans.He poked fun at the ‘God’s Plan’ rapper for suing Universal Music Group for promoting ‘Not Like Us’.

While teasing the song, which was only played for a mere second, Kendrick quipped during the performance: “I want to play their favourite song but you know they like to sue”.The diss track dropped back in May during Drake and Lamar’s infamous rap battle, in which the latter accused his peer of being “a certified paedophile” (Drake has denied any wrongdoing).

The song is widely considered the most successful of the feud, becoming Lamar’s fourth Number One single and smashing numerous streaming records.He did eventually perform ‘Not Like Us’ for the New Orleans crowd, and fans on social media took note of the joy on his face when he dropped the line: “Say Drake, I hear you like ’em young“, a moment that has since become a meme.“That man said ‘say Drake’ and smiled into the camera like a 90s sitcom intro,” wrote one fan, while another called it the “victory lap of the century”.

Check out more reactions below.He really looked dead at the camera and said “Hey Drake” pic.twitter.com/pMzqodl90a— The Hoodkage (@TheKyrieCurving) February 10, 2025“say drake…”fucking crazy pic.twitter.com/Djb7YoE8fq— Shea Serrano (@SheaSerrano) February 10, 2025How Kendrick looked into the camera while singing “Say Drake, I hear you like ‘em young” pic.twitter.com/3bpvDQziMu— NFL Memes (@NFL_Memes).