Three years ago at the Super Bowl in Los Angeles, Kendrick Lamar was the home turf newbie on the halftime show hip-hop dream team of Dr.
Dre, Snoop Dogg, Mary J. Blige, Eminem and 50 Cent. Today, in New Orleans, the top of his game Compton-born Pulitzer Prizer winner didn’t have to share the glory with anyone as he further solidified his dominance of the genre and the culture. “This is the great American game” bellowed an Uncle Sam-clad Samuel L.
Jackson as a tic-tac-toe board lit up the stadium and a dancer-surrounded Lamar appeared. Much more a successor to Lamar’s stunning Juneteenth performance in front of a jubilant Kia Forum in L.A.
last summer than that Super Bowl LVI celebration of West Coast rap and the 50th anniversary of the global genre, today’s performance by Lamar was exactly the virtuoso display of catching the moment, the spotlight and the America 2025 that fans, the NFL and Jay-Z’s Roc Nation wanted.
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