Keke Palmer On Why She Created KeyTV: “Digital Is What Gave Me My Freedom”

deadline.com:

Keke Palmer made an appearance on The View on Juneteenth where she talked about her achievements and becoming a media mogul.

The Scream Queens alum is the founder of KeyTV, a digital network that gives the spotlight to diverse creators. “Digital is what gave me my freedom,” she said about the inspiration behind creating the digital network. “I started out doing traditional but when I started getting into digital I was able to kind of change the narrative and evolve my career in a way that traditional always won’t let you.

Sometimes you’re waiting for somebody to open the door but with digital, you could create a door.” Palmer said she was inspired by Brian Robbins, the creator of All That and Kenan & Kel, and the digital network AwesomenessTV noting that “we need something like this for the young people of color.” The star recently released a visual album accompanied by a short film called Big Boss in which she made her directorial debut.

The idea behind the project came from talking to her music manager who suggested Palmer do something where she could showcase her acting and singing abilities. “I think for years the music industry — it can be kind of rigid,” she added saying executives always tell artists what to do. “And really what it means to be an artist is to be you.