Katie Reul editor As the countdown to the 2022 midterm elections reaches the six-week mark, Planned Parenthood Votes and Planned Parenthood Action Fund are rallying voters to cast their ballots in favor of abortion rights with the debut of a 60-second commercial spot called “Your Voice.” Directed by Karyn Kusama, known for her work in the horror genre on features like “Jennifer’s Body” and “The Invitation,” the video capitalizes on the fears of modern reality — like absence of bodily autonomy and political brainwashing — in a post-Roe v.
Wade society. The spot is Kusama’s first-ever commercial gig. “I never really believed in the mission of, honestly, selling products,” Kusama tells Variety. “But this was more about a fundamental idea.
This was about bringing an idea, a state of mind, a snapshot of reality to average viewers — regular viewers — across a very broad spectrum of people and across a broad spectrum of beliefs.” “I wasn’t selling cornflakes,” she continues. “I was selling the idea of, you know, what does a democracy look like if half of its citizens aren’t free?
That’s not a democracy.” The commercial opens with a young woman anxiously confiding in her mother that she’s pregnant as the television blares with political discourse in the background.
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