Kardashians vs. Blac Chyna: Could famous family's name hurt them in trial? Brand experts weigh in

foxnews.com:

Fresh off the high from the premiere of their new Hulu series, Kim and Khloe Kardashian and Kris and Kylie Jenner went to court last week for the start of their legal war against Blac Chyna, Rob Kardashian's former fiancée who is suing his family for millions.

The case stems from a $100 million lawsuit Chyna filed against the family members in 2017. Chyna, a model and former reality star whose legal name is Angela White, is suing the "Keeping Up with the Kardashians" matriarch and her daughters Kim, Khloe and Kylie for lost earnings from the end of the 2016 spinoff after one season, and the loss of celebrity earning power that resulted from it.

Last Monday's jury selection saw potential jurors weigh in on the trial, with some bluntly stating they have "a very negative perception of the parties." Fox News Digital spoke to brand experts to see if the Kardashians' famous name might hurt them in their $100 million war with Chyna.

Evan Nierman, CEO of global crisis PR agency Red Banyan, said the name Kardashian is "nearly inescapable in America today." In this courtroom artist sketch, former reality television star Blac Chyna sits in court in Los Angeles, Tuesday, April 19, 2022.