Kanye West seems interested in expanding his Donda Sports brand now that his Donda Academy is officially open.The Christian Academy located in the Simi Valley near Los Angeles and named after the rapper's late mother welcomed its first students August 31.Documents obtained by TMZ indicate the Grammy winner, 45, is looking to cash in on merchandise with the Donda brand.
Donda: Kanye West, 45, seems perched to cash in on merchandise stemming from his new Donda Academy. Trademark documents indicate he wants to create a variety of merchandise under the Donda umbrella; seen in May in New York CityThe Praise God artist's company, Mascotte Holdings, has filed for several new trademarks that would lock up the rights to put the Donda Sports name on apparel such as shirts, jackets, hats, shoes and other clothes.
He also wants to brand bags of all varieties, as well as hip bags, luggage, wallets, umbrellas and blankets.Additionally, there are papers that indicate plans to expand Dove Sports, named after the school's mascot.
Trademarks: The Praise God artist has applied for a variety of trademarks for products such as shirts, jackets, hats, shoes and other clothes, as well as hip bags, luggage, wallets, umbrellas and blankets; seen in November 2021 in Los Angeles Doves: The Donda Doves were featured on the cover of Slam recently.
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