Kanye West’s Bizarre Super Bowl Ad: Shot on an iPhone While Sitting in a Dentist Chair
variety.comMichael Schneider Variety Editor at Large Kanye West bought another local TV ad during the Super Bowl to promote his Yeezy fashion brand — and this time viewers in Los Angeles had a chance to see it.
The lo-fi ad, which West said was shot with an iPhone, directed viewers to his brand’s yeezy.com website. In the ad, West said he was sitting at the dentist.
The ad wasn’t seen nationally, but was sold in at least one major local market, Los Angeles. “So what’s up, guys, I spent, like all the money put a commercial on these new teeth.
So once again, I had to shoot it on the iPhone,” he said. Then he stammered, “Um… um… go to yeezy.com.” The setting for the ad — West in a dentist’s chair — could be in reference to the claims made last year by his ex-chief of staff Milo Yiannopoulos, who stated that a celebrity dentist got West hooked on nitrous in an attempt to “extract millions of dollars from him.” Yiannopoulos followed with screenshots of group texts with him, the dentist and West, with the latter requesting nitrous and the dentist obliging.
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