On Thursday it was confirmed that Kanye West's working relationship with Gap had come to an end. The partnership was due to last a decade but was terminated just two years in total, with the rapper and business mogul notifying Gap of his decision via a letter from his attorneys.
Shortly after the news about the Gap deal broke, Ye appeared on CNBC where he spoke at length about where he felt let down by his former partners and what will come next for him.
See the clip in full above. Read Next: Kanye West reportedly makes parents sign NDAs at Donda Academy At the root of the breakdown in relations, it seems, is Ye and Gap's inability to agree on a retail price for the clothes they were manufacturing. "It was always a dream of mine to be at the Gap and to bring the best product possible to the masses, and I always talked to them about doing products for $20 — like the best products in the world, designed to the same level of the top fashion houses in the world, at $20 for the people," Ye told CNBC (via Stereogum). "And so we went through three years, and honestly there’s always [those] struggles and back-and-forth when you’re trying to build something new and integrate teams.
So we designed an entire collection, and actually I wasn’t able to set the actual price that I wanted for this collection. And then they actually took one of the shirts and sold it for $19.
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