Kanye West files trademark for odd disc-like new blue logo to use in upcoming retail ventures

dailymail.co.uk:

Kanye West filed last week to trademark an odd new logo that he reportedly plans to use in his upcoming retail ventures.The 45-year-old musician hopes to secure the copyright on a disc-like dark blue design that features a serrated outer edge with a solid circular band inside, it was claimed.His latest court documents come one month after he filed for the trademark on a similar design with a white interior instead of a blue one, TMZ reports.

Making it happen: Kanye West filed last week to trademark an odd new logo that he reportedly plans to use in his upcoming retail ventures; seen in May in NYCKanye's court filing from last week makes his intentions for the new design clear: 'The color(s) blue is/are claimed as a feature of the mark.'While being principally famous for his music, Kanye also sits at the helm of an international fashion brand known for its sneakers.

According to his latest court documents, the new blue logo is meant to be used for retail stores, online retail store services and online ordering services.Reports have been swirling for months that Kanye is plotting to begin opening his own retail shops to hawk his fashion products.

There it is: The 45-year-old hopes to secure the copyright on a disc-like dark blue design that features a serrated outer edge with a solid circular band inside Past incarnation: His latest court documents come one month after he filed for the trademark on a similar design with a white interior instead of a blue one, TMZ reportsLast month, TMZ revealed he had filed to trademark the name 'YZYSPLY' for retail stores, online retail store services and online ordering services.The name is reminiscent of the Yeezy Supply website through which Kanye has previously made certain limited.