K-Pop Star ROSÉ Stuns In New SKIMS Valentine's Day 2025 Campaign, Reveals Why the Holiday Is So Special to Her

justjared.com:

ROSÉ is pretty in pink while starring in the 2025 Valentine’s Day campaign for SKIMS!

The 27-year-old “number one girl” singer can be seen wearing pieces from the brand’s Valentine’s Day Shop, which is set to launch later this week.

As part of her campaign, which was photographed by Carin Backoff, ROSÉ opened up about why Valentine’s Day is so special to her. Keep reading to find out more… “Valentine’s Day has always held a special place in my heart,” she dished. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday.

This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.” “Every SKIMS campaign is designed to be iconic, and ROSÉ embodies that perfectly,” Kim Kardashian, SKIMS Co-Founder and Chief Creative Officer, shared in a statement. “Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025.