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Justin Bieber's donut creation hugely boosts sales of beloved coffee chain
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wonderwall.comJustin Bieber, a beloved Canadian coffee chain is rolling in the dough.The singer is being credited with massively boosting the bottom line at Tim Hortons due to his Timbiebs Timbits collaboration last year.
During an earnings call with investors, Restaurant Brands International, which owns the chain, reported that sales fell 11% in 2020, largely due to the pandemic.
With the company grasping to stay afloat in 2021, The Biebs stepped in with his donut holes creations, which included flavors of white fudge, sour cream chocolate chip and birthday cake waffle.
Since then, sales soared by 10.3%.The company also sold merchandise to promote the collaboration. Merch quickly sold out, but apparel has since been restocked.
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