Justin Bieber delights fans as he dresses as Drew House's fluffy teddy bear mascot

dailymail.co.uk:

Looking to get attention to promote his own brand of streetwear, Justin Bieber dressed up in a fluffy teddy bear mascot costume on Saturday.The line, called Drew House - a reference to his middle name Drew - has been in the works for a few years and has an oversized, skater-influenced style.

The pop superstar took advantage of some free time and went on a promotional meet and greet with fans dressed outside his new storefront location.

His brand: Justin Bieber posted photos of himself dressed up in a fluffy teddy bear Mascot costume to promote his label, Drew House on SaturdayThe Yummy star appeared to be in good spirits as he made his way around greeting fans dressed as the bear to promote his latest collection.

He posted photos of the moment to his Instagram account on Friday. Later in the day, while enjoying a bowl of Ramen, Bieber wore a yellow beanie cap and a matching puffy yellow jacket and pulled the the hood over his head. 'Drew house is a community,' according to the brand, 'a place where you can be yourself and loved, encouraged, safe, and valued.'The style of Drew House very much reflects Bieber's personal vibe with bright colors, youthful, oversized fits, and playful iconography making the pieces great for elevating casual weekend outfits.