Jon Batiste Gets a 950% Streaming Bump Following Grammys Triumph
variety.comChris Willman Music WriterJon Batiste’s five wins at the Grammys — and a galvanizing performance on the telecast — sparked a lot of interest in further checking out his music online, as his music enjoyed a 950% increase in streaming following Sunday night’s show.Numbers from Luminate Data (formerly MRC Data) provided to Variety show just how sharp an uptick Batiste enjoyed after winning the most awards of anyone nominated this year, including the album of the year prize.In the two days prior to the telecast, Batiste had a total of 307,400 on-demand audio streams.
On the day of the show and the following day, his tally for those 48 hours added up to 3,227,300, the difference being a 950% bump.The increase in interest in Batiste really showed up on Monday, the day after the CBS and Paramount Plus telecast.
His music got streamed on-demand 2,690,200 times on Monday — more than five times as many as the 537,100 he picked up on Sunday, the day of the show.
And either of those days was way up from what he’d been experiencing in the days leading into the show. On March 30, his daily streams maxed out at a very modest 110,900, and while they trended slightly upward in the three days that followed that, they stayed in the 100,000s until the day of the Grammys.If you look at his 110,900 four days before the Grammys and his 2,690,200 the day after the Grammys, that’s about a 25-fold increase in daily streaming totals.Inevitably seeing a big increase among individual Batiste songs was his single “Freedom,” nominated for record of the year, which he performed on the Grammy telecast at the completion of a medley.
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