‘Joker 2’ Trailer Launches to 167 Million Views in 24 Hours, Giving Warner Bros. Its Biggest and Most-Talked About Trailer Since ‘Barbie’ (EXCLUSIVE)
variety.comZack Sharf Digital News Director The trailer launch for “Joker: Folie à Deux” was no laughing matter for Warner Bros. The marketing for the studio’s upcoming DC sequel, headlined by Joaquin Phoenix and Lady Gaga, got off to a stellar start with 167 million viewers in its first 24 hours.
The teaser trailer went online right after it debuted at Warner Bros.’s CinemaCon presentation in Las Vegas. Sources tell Variety that the “Joker” sequel’s trailer numbers and social engagement surpassed that of the first “Barbie” trailer to become Warner Bros.’ biggest launch in recent years.
The release was no doubt bolstered by Lady Gaga’s massive 150 million follower social media footprint. The trailer instantly became the #1 trending video on YouTube on premiere night and currently boasts 15.6 million views and counting on that platform alone, where it remains the #4 trending video nearly two days after its launch.
The “Joker” sequel trailer also dominated X during its first 24 hours, with 10 terms related to the movie trending, including #JokerFolieADeux, Gaga, Harley, Harley Quinn, Joaquin Phoenix, Joker, Joker 2, Joker2, Lady Gaga and Todd Phillips.
Read more on variety.com
