Haley Bosselman editorJojo Siwa’s bow is a signature of her brand, so when Instagram head Adam Mosseri saw the teen star on video without the accessory, he was understandably shocked.“It was right around my birthday that I realized, I kind of want to do my hair different,” Siwa said during a Q&A as part of Instagram and Facebook’s Creator Week..It was a simple answer for the 18-year-old, but its significance went deeper.
Siwa’s mom first dyed her daughter’s hair blonde and decorated it with a bow even before she appeared on “Abby’s Ultimate Dance Competition” at age 9, which led to her casting on “Dance Moms.” The TV exposure led to a billion-dollar enterprise as a pop star, soon to be starring in her own reality show.
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