Nearly 11% of all Twitter accounts participating in discourse surrounding Johnny Depp's defamation trial against his ex-wife, Amber Heard, are inauthentic, new research shows.
The majority of those inauthentic accounts are supportive of Heard, while most authentic accounts are supportive of Depp, according to an analysis of 2,300 Twitter profiles conducted by Cyabra, a tech company dedicated to improving online distance by detecting inauthentic behavior online. "Whenever there's a lot of people involved, there's always going to be some level of additional, inauthentic conversation going on around a topic," Cyabra CEO Dan Brahmy told Fox News Digital, adding that the behavior is "usually…about drawing financial interest, or some sort of status or political interest." Johnny Depp and Amber Heard (Evelyn Hockstein/Pool via AP) Bad actors determine what subjects will be their "prey" based on the attention certain topics receive online.
About 11% of the 2,300 total accounts discussing the trial and analyzed by Cyabra seemed inauthentic. Researchers determine which accounts appear to be inauthentic based on the other users they are interacting with, what material users post or engage with, what time they share content and so on.
Algorithms can now detect accounts that may be inauthentic based on their social media behavior. While 11% may not seem like much, it is about on par with the percentage of inauthentic accounts that participated in "aggressive election interference," Brahmy said.
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