John Pollak and Wilmer Valderrama Launch Allied Management Group

deadline.com:

EXCLUSIVE: Former NBCUniversal executive John Pollak and actor, producer, and activist Wilmer Valderrama have launched Allied Management Group, which focuses on partnering with, collaborating, and representing new and existing Latino voices across traditional and digital media.

Pollak and Valderrama are co-founders and co-owners of L.A.-based AMG.After two decades in the entertainment business as both a global distribution head and producer, Pollak will oversee day-to-day operations.Clients include Tuti Loor, showrunner of CNN’s Searching for Mexico with Eva Longoria, and L Word writer Maria Renee Prudencio.Valderrama is the latest actor to make the move into management; last year, Kenan Thompson launched Artists for Artists and formed a joint venture with McKeon/Myones Entertainment.“Latino talent has traditionally been relegated to the Latin American arm of major Hollywood companies but thanks to an exciting industry shift bolstered by the rise of global streaming platforms, they are now a major part of the general US market.

Our mission will be to champion current talent and discover new voices who can help create content that is relatable to all audiences including the 200% demographic – consumers who see themselves as both 100% American and 100% Latino,” Pollak told Deadline.Added Valderrama, “As a community, it is vital that we see ourselves on screen – it shapes both how we see ourselves and how others see us.

However, the reality is that there’s an undeniable void of authentic stories being told by Latino voices and through the perspective of our creators.