Joe Lycett reveals impact of legally changing his name to Hugo Boss
Reading now: 128
breakingnews.ieThe comedian formerly known as Joe Lycett has said that changing his name to Hugo Boss to taunt the fashion company has been “a headache”.
The TV star is now legally called Hugo Boss, in a jibe against the German luxury designer using trademark claims to target small businesses and charities who use “boss” in their branding.
He said that he has been surprised at the response to his decision since announcing it on Sunday. He had posted a letter on Twitter purporting to be from the UK Deed Poll Office, which committed him to “absolutely and entirely renounce, relinquish and abandon the use of my said former name”.
His move garnered a lot of attention, and he became a trending topic on Twitter. Appearing on BBC Two’s Victoria Derbyshire, where
Read more on breakingnews.ie
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
