Jo Malone fans swoon over new 'beautiful' Taif Rose perfume, ideal for Valentine's Day

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Jo Malone has unveiled its latest creation, Taif Rose Cologne Intense, just in time for Valentine's Day. Ideal for setting a romantic tone or treating a loved one, the £112 perfume is inspired by the exquisite Taif Rose, a bloom that grows at the foothills of Saudi Arabia's Taif mountains.This new scent brings an intriguing twist to Jo Malone's floral repertoire - which includes Red Roses and Peony and Blush.

While the Taif rose lends a light, sweet floral note, the fragrance is deepened with sultry hints of rich coffee and warm amber.The result is a sophisticated blend that balances delicacy with depth, making it ideal for the most romantic day of the year.

Unlike Jo Malone's classic black bottles from its Cologne Intense collection, the new fragrance is housed in a stunning regal purple bottle, guaranteed to elevate any dressing table.

READ MORE: Liz Earle skincare bundle worth £211 is now £60 - but you'll need to be quick READ MORE: This Morning beauty expert raves about £39 'game changer' serum Fans of the brand are already raving about this new launch, describing it as a "beautiful" scent that "starts as a very sweet jammy rose, but is balanced with a smoky undertone that gives it a sophisticated note." They added: "I own several Jo Malone Rose fragrances, but this is one of my favourites." A second reviewer noted that anyone who prefers a sweet rose scent may not appreciate this perfume, but they "personally love (it)." "I love myrrh, Tonka, and frankincense base notes with my florals.