Big names mean big bucks for big brands and X Factor favourite Marvin Humes is now riding high in the ranks of celebrity models.
The JLS singer turned TV host has landed a £1million job as the face – and body – of clothing store Next. The High Street chain hopes Marvin, 35, will have as much impact as football legend David Beckham did for Armani.
Goldenballs caused a huge stir by posing in tight undies for the fashion giant in 2007 as part of a deal worth up to £20million.
Marvin, whose ex-Saturdays singer wife Rochelle, 31, is expecting their third child, is seen as a bankable star. Since appearing on 2008’s X Factor with JLS, Marvin has co-presented ITV’s This Morning, BBC’s The Voice UK and hosts a late night show on Capital Radio.
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