JLo Rebrands Her ‘This Is Me…Now’ Into A Greatest Hits Tour
deadline.comApparently, fans don’t want JLo now. So her tour producers are hoping they’ll want JLo then. The struggling North American “This Is Me…Now” tour – Jennifer Lopez‘s first in five years — is transforming into “This Is Me…Live/The Greatest Hits.” It’s apparently hoped that the promise of familiar material will goose ticket sales, which already saw seven tour dates canceled.
The tour is accompanied by a new album and two films. The album opened at No. 1 on a couple of Billboard’s lesser charts and then sank.
It debuted at No. 38 on the most important chart, the Billboard 200, and It is now below the Billboard 200 Mendoza line. It has been 10 years since Lopez’s last studio LP, 2014’s A.K.A., and 22 years since 2002’s This Is Me … Then gave her two of her biggest hits in “Jenny From the Block” and “All I Have.” The two films are This Is Me…Now: A Love Story, and a documentary, The Greatest Love Story Never Told.” The projects were part of a self-financed, $20 million multimedia project that includes the tour and the two films.
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