EXCLUSIVE: Jimmy Fallon is ratings royalty for NBC. In the first quarter of the year, Fallon has been scoring big in both primetime and late night with his game show That’s My Jam as well as The Tonight Show.
The Tonight Show ranked No. 1 among the ad friendly 18-49 demographic for eight consecutive weeks from January 23 to March 13.
The top-rated episode of the quarter was January 26’s featuring Michael B. Jordan, which scored a 0.26. And that’s not all. Season 2 of Fallon’s variety game show That’s My Jam is also hitting a high note.
After a strong start with the March 7 premiere, the season has continued to trend 15% higher in average total viewers than Season 1.
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