Jessica Alba's consumer goods firm the Honesty Company filed for a U.S. initial public offering this Friday.The move comes after a strong year as the COVID-19 pandemic fueled a surge in demand for baby products, lotions and sanitizers.Honest Company said its revenue jumped about 28% to $300 million for the year ended December 31, 2020.
New frontier:Jessica Alba's consumer goods firm the Honesty Company filed for a U.S. initial public offering this Friday; the film star is pictured at an event for the brand in 2013Diapers and wipes alone made up about two-thirds of the sales for the brand,which plans to list its shares on the Nasdaq under the symbol 'HNST.'Net loss for the period also dropped to $14.5 million from $31.1 million a year.
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