Jenny Gersten Named Artistic Director Of New York City Center’s Encores!
deadline.comJenny Gersten, New York City Center VP & Producer has been upped to the new position of VP & Artistic Director, Musical Theater, according to New York City Center President & CEO Michael S.
Rosenberg. In this newly created position, Gersten will serve as artistic director of the popular and Tony-honored Encores! series and Annual Gala Productions.
Responsible for programming and producing all musical theater titles at the historic institution, Gersten will continue to build on the innovation and diverse artistic voices that have brought ongoing success to City Center’s Encores!
productions including Jelly’s Last Jam, Once Upon a Mattress, Ragtime, and Titanic. Over the last season, the center’s musical theater attendance has reached an all-time high with nearly 30% of those tickets purchased for $40 or less.
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